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Yuga Labs announced its intention to launch a new web3 platform. The company behind the iconic NFT collections like the Bored Ape Yacht Club or Otherside has made this announcement in a way that highlights the dynamic development of the web3 environment. Buy NowPROOF, an important player known for its Moonbirds, Oddities Mythics exhibition series, and PROOF Collective. This strategic acquisition not only broadens Yuga’s portfolio but also strengthens its position as a leader in the web3, NFT, and digital art space.

The Titans of Digital Art and Culture Unite

Yuga Labs is renowned for its influence in shaping the web3 media and lifestyle domain. It has taken an ambitious step towards realizing the vision of becoming the leading provider of web3 content. “front door of web3” by integrating PROOF’s assets, including its team, intellectual property, and artistic portfolio. This merger brings together the two titans of digital art, and promises to enrich the web3 eco-system with enhanced artistic and culture offerings.

Moonbirds find a new nest

A centerpiece of the acquisition is the introduction of Moonbirds into Otherside, Yuga’s expansive platform that serves as a melting pot for content creators, communities, and brands. This integration signifies a strategic alignment of visions, with Moonbirds’ potential being leveraged to foster deeper community engagement and artistic collaboration within the Otherside universe.

Yuga Labs acquired @PROOF_XYZPROOF Collective is included in this group. @Moonbirds, Mythics, @oddities_xyz, @GrailsExhibition Series

For more information please visit the official Yuga News website: https://t.co/ly3fTYxCBk pic.twitter.com/ouvIM4Hr4S

— Yuga Labs (@yugalabs) February 16, 2024

Leadership and Vision for the Future

The transition sees Kevin Rose, CEO & Founder of PROOF, stepping into an advisory role post-handover, ensuring a seamless integration of visions and values. Daniel Alegre expressed his excitement about the acquisition and highlighted the shared commitment that both companies have to art, culture, community, and innovation. The move is poised to accelerate innovation, expand reach, and further solidify Yuga’s leadership in the web3 domain.

A Synergistic Tomorrow Ahead

Moonbirds, with the support of Yuga Labs are about to embark on a journey filled with growth and innovation. The collaboration will not only enhance the landscape of digital fine art, but will also create new opportunities for artistic expression, community engagement, and cultural enrichment in the web3 ecosystem.

TL;DR

Yuga Labs acquired PROOF, which includes the Moonbirds collection, and PROOF Collaborative, in order to enhance its web3 eco-system and foster deeper engagement with art and community. This strategic move represents a unification between two digital art and cultural powerhouses. It sets the stage for innovative developments within the web3 space.

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