Sony Introduces a feature similar to NFT for Storing Pictures
The Japanese electronics company Sony has introduced a new feature that allows creators to own “digital birth certificates” for photographs captured with Sony cameras. The new feature is based on the same core concepts as NFTs, and their underlying Blockchain technology.
The feature was The Sony CES 2024 is currently taking place in Las Vegas. Incorporated with the Sony camera’s hardware, the feature will entail the creation of a machine-based digital signature. This new function allows images and videos captured by a Sony camera to be uniquely tracked and validated.
Photojournalists, as well as other creators, can now maintain the authenticity of their work. It also helps combat the rise of deep fakes which involve using artificial intelligence (AI), to manipulate images, video, and audio in order to create fake and convincing outcomes. Reiterating this fact, Sony Electronics’ president and COO, Neal Manowitz, said at the event:
“While the rapid evolution of generative AI (Artificial Intelligence) brings new possibilities for creative expression, it has also led to growing concern about the impact of altered or manipulated imagery in journalism. The dissemination of false information and images has real-world social impact that brings harm not only to our photojournalist and news agency partners but to society as a whole.”
Sony announced in its announcement that it will release a firmware update this year for its Alpha 9 III Alpha 1 and Alpha 7S III models.
Sony has not explicitly compared its newly-introduced feature to NFTs. The functionality is similar to that of a NFT and serves as a digital proof of authenticity.
Sony has shown an interest in NFTs previously. Registering for a PatentThis feature allows gamers to transfer NFTs between games. Time will reveal if photojournalists, and other users, will somehow incorporate the non-fungibility feature into the narrative.
